Thursday, March 11, 2010

Hello, I'm back

Sorry for the long absence. Just saw another fairly edgy band close Letterman, and it got me thinking. Even though Dave presents himself as a middle-of-the-road midwest guy, his actions (as least as far as music is concerned) usually support up-and-coming bands. And it occasionally surprises people, even long-time fans like me. I found myself just now thinking “wow, that's different.” 

So... how can you jiggle your audiences expectations? Given your audience, are there things you can do that (like Dave) not only shake people’s expectations about you, but also give them insight into your values?

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