Saturday, February 26, 2011

Social media artifact

Funny things happen when one lives life transparently on Facebook. Earlier today, saw this series of posts:
Way to score Susan! Gooooooaaaaaal!
2 Hours ago via Facebook for iPhone

Headed to the hospital with Susan
1 Hour ago via Facebook for iPhone
Thankfully, Susan (not her real name) will be fine, though her arm may be fractured.

What I didn’t recreate above are the dozen comments that came in almost immediately asking if everything was ok. A bit of a trade-off for people (or organizations) who bravely live more transparently through social media: on one hand you can present a more vulnerable self, but that same authenticity can be rewarded by people (or customers) that care about you.

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