Way to score Susan! Gooooooaaaaaal!Thankfully, Susan (not her real name) will be fine, though her arm may be fractured.
2 Hours ago via Facebook for iPhone
Headed to the hospital with Susan
1 Hour ago via Facebook for iPhone
What I didn’t recreate above are the dozen comments that came in almost immediately asking if everything was ok. A bit of a trade-off for people (or organizations) who bravely live more transparently through social media: on one hand you can present a more vulnerable self, but that same authenticity can be rewarded by people (or customers) that care about you.