Thursday, August 13, 2009


Here’s an interesting twist on reducing your carbon footprint: ecofont.

A Dutch communications firm has designed a font with little holes in it to use less toner. Less toner means (in theory) your toner cartridge lasts longer and you can feel good about doing some little bit for the planet. I guess.

I’m not sure that poking holes in Verdana is necessarily great type design, but it does raise a valid point on printing and toner consumption. Bold colors and big photos look great onscreen but they do require a lot more toner to print, and that toner ultimately ends up somewhere. Even if you (or your customer, or your friends, or wherever your toner-based printed material ends up) recycle the paper, polymer-based toners are more difficult and usually require more energy to deink than their organic-based counterparts (i.e., ink).

Toner-based digital printing does offer advantages over traditional printing, but it’s also worthwhile considering the environmental impact of using so much toner.

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