Tuesday, August 25, 2009

Intentional smudge

I used to know an illustrator who described how he would add a smudge to some inconsequential area of an illustration because he knew art directors (his clients) would always want to change something, so he gave them a target. I called this the intentional smudge and have discussed it with clients and used it myself from time to time.

I was amused to see Seth’s latest post discuss the same basic principle.

Both are good ways to help keep important ideas intact through the rigors of most approval processes. Of course, that assumes the stuff is worth keeping.

No comments:

Post a Comment