Thursday, August 20, 2009

LO Presentations

I just sat through another LO presentation (Lost Opportunity). It could have been interesting, even emotional and moving. Alas, it was ordinary and message-less.

It’s not that there wasn’t information in it (there was plenty), it’s that it lacked a core message – nothing that we (the audience) needed to know, believe, or question. I still don’t know what the problem was, why I should care about it, and what, if anything, I’m supposed to do about it. A lost opportunity.

It is frustrating to participate (or at least be the passive audience) in these events, and it is reasonably easy to avoid with a smidge of planning.

For most sorts of communications, before you open any software, get a single piece of paper and writing device (seriously, don’t open Word):
  • Who is the audience(s) for this?
  • What is the problem or issue?
  • Why is it important (to that audience)?
  • How does it impact them? (If it doesn't impact them, why should they care?)
  • What (if anything) can they do about it? (If they can’t really do anything, why should they care?)
Answer each of these with one sentence or less. Save that piece of paper and put it next to your computer when you start developing the presentation. (More on using paper to develop good presentations later. Hint: don’t start in PP.)

No comments:

Post a Comment